Weight Loss Is Only The Beginning.
Become the Master of your Habits - and YourSELF.
What if being healthy was so simple you didn’t even think about it?
It's time to ditch the diet. Ditch the drama.
And focus on the small, everyday changes that give REAL results.
Weight Loss Is Only The Beginning.
Become the Master of your Habits - and YourSELF.
What if being healthy was so simple you didn’t even think about it?
It's time to ditch the diet. Ditch the drama.
And focus on the small, everyday changes that give REAL results.
MF’ers get awesome results, right in their living room.
- You're a grown-up with lots going on. You're freaking smart. You know that diets don’t work. (Been there, done Atkins.
)
And you’re DONE with the ups and downs of dieting, and just want to be freaking fit already.
And you’re DONE with the ups and downs of dieting, and just want to be freaking fit already.
Though that's definitely part of it.
Really, you want...
More energy
You shouldn’t need to inject coffee directly into your veins just to get to noon.
To feel fucking great in your own skin
And be as self-assured as the women dancing on White Snake’s car.
Confidence to go after what you want
When you get your shit together and see what you’re capable of, it’s amazing what falls into place. (More on that later.)
To be present with people you love
Stop postponing family photos until you've lost 10lbs. Stop hiding your diet from your teenage daughter. Stop hiding your belly from your new partner.
Instead, be the one with the energy, vitality and self-assurance that sets a new standard for your family.
This shit’s important. And you deserve ALL of it.
It's NOT your fault if you haven't nailed this yet.
It's not a problem with your discipline, motivation, or willpower.
You just need to do simple things every day that get results.
I'll show you how to master those healthy habits, step by step.
With nearly 20 years experience transforming thousands of bodies all over the world, I know that it takes three things to create LASTING change:
1. How you move
Clients call my workouts “better than Peloton” for a reason!
They’re fun (yes fun!!) AND challenge your body in new ways so you always have that “OMG I didn’t even know there was a muscle there!” feeling.
Plus, they keep burning calories loooong after the workout is done so you reap the benefits even while watching Netflix.
2. How you eat
If you’re like most people who work with me, you’re overwhelmed and confused about what you ‘can’ or ‘should’ eat.
You need delicious meals the whole fam will love that are easy to get on the table, and keep you on track with your health goals.
Getting results for good means this has to be enjoyable and sustainable - so yep, treats are baked right into the plan. (See what I did there?! ;)
3. How you think
Every time you think of yourself as a Fat Slob With A Cheese Addiction, you fulfill that prophecy.
Shaping your new body and shaping your new life starts with shaping your new self-image.
You’ll learn ‘how healthy people think’ which means you end up doing ‘what healthy people do’.
This is how your brain auto-magically starts making healthy choices for you so it feels effortless!
This is where you MASTER the habits of getting lean, staying healthy...and generally kicking
ass at life.
With simple daily changes you'll see "holy crap this actually works!"
The MFA is more than a nutrition & exercise program.
It’s a lifestyle that makes you feel awesome. For good.
The end result:
A complete shift in your habits - and the body to prove it.
It’s not just about losing weight.
It’s about becoming the kind of person who is a Master of their health and fitness - and the ripple effect that has on your life.
Ready to drop the diet bullshit, the self-recrimination, and your dress size?
Payment plan available!
“The weight continues to drop off. My body continues to get stronger. I feel like I have so much to look forward to.”
- Laura Jean B.
Get an entire year of support and all you need to reach crush your fitness goals!
In the MFA you get:
Enter your name and email below to get on the waitlist when it opens next year!
(Is it even possible to not hate your driver's license photo? Yep.)
Phase 1: Make simple healthy changes
Even if this is all you do, you’ll get wicked results.
No more “I don’t know what to eat for dinner tonight” or scrolling through YouTube trying to find a decent workout video.
We’ve taken the guesswork out of getting healthy:
Just grab the weekly grocery list and recipes for your (mouthwateringly-tasty!) meals.
Press ‘play’ on a kickass workout video and be done in 28 minutes or less.
You’ll be finished before you can even talk yourself out of it ;)
There’s literally no thinking involved. Just follow the plan. That’s it.
(Before you know it, you’ll be shimmying into those sexy jeans you bought ages ago that makes your butt look like *wolf whistle*)
Phase 2: Compound Your Results With Habit Stacking + Accountability
Every month we introduce a new keystone habit and leverage the power of habit stacking.
Why? This is how your fitness results accelerate as the year progresses.
Imagine the difference in your behaviour when you have expert mentors who are watching your results over the next year.
Not to mention a peer group who is doing every workout with you and cheering you on.
Phase 3: Become a true Master...of YOURSELF
You’ll watch your body - and your brain - change as you reinforce these new habit loops so it becomes easy and automatic.
No more willpower needed.
Every month is something new so you stay motivated.
You start customizing your nutrition with our meal planner because you know exactly what works for you.
There won't be any more 'falling off the wagon' when things get hard because now you have the tools, support and IDENTITY that you need.
You are just a healthy person now.
Take THAT, yo-yo diet pattern!
A Year Of Expert Nutrition
The MFA makes eating healthy a no-brainer with done-for-your meal planning and recipes to suit everyone in the family.
12 Monthly Home Training Programs
Train at home with a multi-award winning fitness coaches and a program that gives you visible results while having more fun than you ever thought possible:
Mindset And Habit Coaching
The MFA is a true program of MASTERING your healthy lifestyle - no matter what life throws at you.
And it’s not just about eating this and burpeeing that.
It’s about the thoughts that go through your head every day. That’s why we train you on critical Keystone Habits. For example:
Support And Accountability
When you join the MFA, be prepared to be very very well taken care of:
I can’t even make this stuff up. MF’ers are changing their lives, one habit at a time.
And we’ll help you do it too!
In MFA you get 1 year of:
Dude, that’s over $12,000 in value for less than a Grande Pumpkin Spice Latte a day!
Ready to be more comfortable in your body than you’ve ever been? Sign up to get on the waitlist for when the MFA opens next year!
The MFA can pay for itself, and can even go beyond that by keeping more money in your pocket.
No more scrambling to figure out what the f*ck to eat for dinner.
Our grocery and meal prep plan will have you eating healthy for less than the crap you eat right now.
Oh, and did I mention it’ll also save you time?
Yep, even after a long day at work you’ll have a healthy meal on the table faster than you can UberEats.
Join the MFA and spend less on groceries & dining in 2022.
OK, so maybe you’re wondering if you can just sign up monthly.
Short answer: no, you can't.
This isn’t some crappy fad diet where you only eat stewed cabbage soup for 2 months, give up because it’s disgusting, and end up right where you started.
(Plus, if you’re just “giving it a try”, are you realllllly committing to your health? *gives you side-eye*)
This is a sustainable lifestyle change.
You need to get through all the tricky ‘milestones’ where people fall off the bandwagon - birthdays, Christmas, vacations, shitty days at work - to prove to yourself that #youvegotthis.
It's simple:
Short commitment = temporary results.
Real commitment = lifelong results
You ready to ditch the diet mentality and commit for real this time?
If you are looking for body composition changes....
But it's more more than that.
I get it, you might be here to lose weight.
But the truth is that you just want to be happy, and when you realize that you are capable of losing weight or doing WHATEVER you want to do - you are unstoppable.
Try it out! Comes with a 30-day Money Back guarantee.
Speaking of which...
Meet your head coach Oonagh Duncan:
I think I can relate to where you are at right now.
I spent years trying all the diets and workout programs. I was a smoker and hated exercise. I am a busy working mum and don't have a lot of extra time.
After years of failed attempts, I finally figured it out. I combined 20 years of fitness expertise with the Psychology of Behaviour Change to create this program.
Here's what happened next...
My unique approach has resulted in industry awards, international media attention, a #1 best-selling book and a Tedx talk.
But most importantly - we have five-star reviews from the thousands of people all over the world who have changed their lives. For good.
Wherever you are at with your fitness, journey – I have been there. And I can help you."
Bonus #1:
The MFA Meal Planning Software
(a $997/year value)
We’ve got you covered with done-for-you meal plans for every week of the year.
But just in case you're a rebel (or you have some family favourites), you can quickly create a custom meal plan with our signature recipes that work for your family using our amazing recipe system.
Bonus #2:
Join the team in our private community
(a $997/year value)
You have people.
Our private members-only Facebook Group is where you’ll go to get your most pressing questions answered quickly and accurately. You’ll also stay motivated by a group of committed and hilarious MF’ers at every stage of their fitness journey.
Bonus #3: The 28 Day Transformation (a $297 value)
Our signature Transformation Program is included.
MF'ers love our progressive 28 Day Transformation program anytime they want to do a reset of their healthy habits or get to the next level.
The Pull In Case Of Emergency Module
Let me guess – you usually fall off the wagon when life gets crazy?
We have a solution for that. Five min healthy meals. Minimum viable workouts. Stress-relieving yoga and meditation. We got you, boo.
The Fight The Fuckits Module
You know when you start to lose motivation for your healthy habits and say, "Fuck it. I’m sick of eating healthy – pass the double crème brie and the port.”?
That pattern ends with this module where we give you the psychology to get you right back on track with minimum drama. Bye-bye yo-yo dieting pattern.
Mama's Survival Kit Module
Get quick access to our kid-friendly recipe database, the family workout video, breastfeeding nutritional modifications, and the Flat Belly, Strong Core Program (suitable for new mums and diastasis recti).
I am so positive that you will LOVE the MFA Program that you can try it for 30 DAYS and if you don't get awesome results, you can ask for your money back.
That's how confident I am that you will love this program. No matter how many times you've 'failed' before.
There is literally no risk to you.
*We stand behind our guarantee. Before you make your purchase, please view our full policy »
Questions MF’ers asked before saying “Oh hell yes!!” to the year that changed everything:
Heck yes! This program comes with both Omnivore, Vegetarian and Vegan nutrition systems. All our meals are gluten free and mostly dairy free. And let's say you are some kind of freak who only eats grass-fed bananas or whatever? Just tag your on-call nutrition expert in the Facebook group and she'll come up with some personalized modifications just for you.
Saving busy MF’ers time and effort is my PASSION. That's why everything is done for you - all you have to do is execute and watch the results on your sweet, sweet bod. And execution is easy with simple recipes, pre-prepped grocery lists, 28 min at-home workouts and meal prep checklists. No thinking required. So much time saved. Radical results.
We get that not everyone can lay out $1500USD at once and that's why we have the $150 a month payment plan.
And here's an affordability test that you might want to put to yourself: Can you afford a Starbucks coffee every day? Because this life changing program costs less than that. If you are a Starbucks drinker, then it’s not a matter of affordability - it’s a matter of what is important to you. And if you don't think this program is going to be a total game-changer for you, you can get your money back after participating for a month. No problem.
A lot of our Transformers LOVE the impact this program has on their family and the only problem is that the leftovers go too fast! I'd suggest doubling that delicious recipe, Mama (or Papa). Oh - and if you are nursing or recently post-partum, I've included a Core Training Guide and nutritional adaptations for you too.
No – this is a year long curriculum. There is no month to month option.
You can decide to graduate with flying colours or stay with the community and get ongoing support for a reduced fee.
The rebels who are ready to say "bye, Felicia!" to the diet industry and enter the MFA will have the most transformative year of their lives. This is you if:
- You are ready to ditch the fad diet industry and get real with genuine change
- You want your health to be fun and easy, rather than a duty
- You value the science and research behind a habits-based system rather than hype and hysteria about the latest fad
- Are overwhelmed by the amount of information and just want an expert to give you a plan that actually works
- You know what they should be doing, but just can’t make yourself DO it.
You should not sign up for MFA if you:
- You are looking for a quick fix diet and aren’t really interested in getting into the mindset and psychology behind your habits
- Get offended by swearing and dirty jokes ;)
- You are really attached to a victim story of why you can’t lose weight and aren’t willing to change it.
- You hate cheesy 90s music
- You prefer to follow a perfectly produced ‘celebrity trainer’ instead of interacting with real, live experts.
- Losing weight and getting fit is just not important to you right now
And we can get you there in just 12 months.
Get an entire year of support and all you need to reach crush your fitness goals!
In the MFA you get:
Enrollment for the the Masters of Fitness Awesomeness is now closed. Get on the waitlist of next year below!
Most people spend their whole lives wishing they were in better shape. That’s a tragedy and a freaking waste of precious life energy.
You’ve got one life to life and one body to live it in. If you’ve been de-prioritizing yourself and your health, it’s time to own your right to feel just as healthy and hot as you wanna.
Ready to truly Master your body and health?
You can reclaim your brilliant brain, your banging body and your delicious life.
Ready? Good. We are too.
