Transform Your Body & Habits
In One Year. 

Guaranteed.

Transform Your Body & Habits
In One Year.

Guaranteed.

I could tell you it works, but I'd rather show you.

Because a lot can happen in a year....

Get Lean & Healthy

Cut any excess fat, build lean muscle, and have unbelievable energy.

Build Habits


No discipline and willpower required. So you never 'fall off the wagon' again.

Kick Ass At Life

Get your motivation and confidence back!

You know fad diets suck.

Crappy food. Skipping meals. Being hangry all the time.

You’ve tried it all:

Weight Watchers, Fasting, Low Carb, Keto-Schmeeto.

It’s confusing to pick through the noise of “this diet says this, that diet says that.”

You’ve had enough of the BS.

And they don't work anyway.

Fad diets just make you fatter - and sadder.

You’ve been there: you lose a little weight, but gain it back a few months later.

IT'S NOT YOUR FAULT.

Diets don’t work long-term! (Your body is actually designed to fight that kind of weight loss)

If you want to truly transform, you need an evidence-based system that is more sustainable than a diet…

It’s time for a simple system of healthy habits that make you feel good!

So Let's Try This Instead:

  • No diets, just real food. Never count another calorie, macro or net carb. Instead, enjoy simple and delicious meals your entire family will love!
  • Workouts that don't suck - and get results. No wasting time with random Youtube workouts. Train at home with easy-to-follow videos by an award-winning trainer, and get your workout DONE in 28 minutes. (So you start seeing some freaking results around here!)
  • We take care of everything. No thinking required. Have a Personal Trainer, Dietitian, and Mindset Coach on call for an entire year. (No more trying to figure this out on your own and failing).
  • Build bullet-proof habit loops. Stop the ups and downs of yo-yo dieting FOR GOOD. Use a habits-based system that gets immediate results AND creates long-term success. So you get fit - and stay that way.

Sounds good?

Join

The Masters Of Fitness Awesomeness!

It’s time to ditch the diet, the excuses, and the body that doesn't feel good.

This is the straightforward, no-bullshit approach to getting healthy for real

In the first month you'll hit the "reset" button.

By the end of the year, you will be a completely different person. 

⭐️⭐️⭐️⭐️⭐️

800+ 5-Star Reviews

Get out of the rut and start seeing results already! 

This isn’t a weight loss program, it’s healthy lifestyle you can stick with.

97% of clients say it’s “life-changing”...

Transform your body and habits in 3 simple steps:

1. Get your evidence-based plan

The whole year is laid out for you! 

You get all your meals, shopping lists, and recipes for each week.

Every Monday, Wednesday and Friday there’s a quick workout that you can do in your living room. 

Every month we work on a new Keystone Habit.

No second-guessing what you should be eating or doing. It’s all there.  Zero thinking required!

2. Get premium support

Results a lot easier when you have a team of experts on your side. 

Forget going it alone and falling off the bandwagon — your coach, your trainer and your dietitian are there to support you so you actually stick with it. 

And if you need any modifications for your plan, we got you! 

Plus, your fellow Transformers, who will be with you every step of the way.  ?.

3. Reap the Rewards

Catch a glimpse of your reflection and go “oh daaaamn, looking FINE!”

Your clothes fit better. There’s definition in your arms. And you feel freaking amazing 

But the best part is that you created new habits so this “healthy stuff” is just your new routine. 

Being healthy is now as automatic and easy as brushing your teeth. Take that, yo-yo diets!

This. Shiz. WORKS:

What will YOUR Transformation look like.?

“I feel a difference in the first 2 weeks!”
- Collette

Here's what you get:

Every Meal Taken Care of:


… so you don’t wonder what you need to eat to get lean and ripped ?


The Complete Transformation Nutrition System is designed by a dietician to reset your metabolism and fuel your body for optimal results.

(PLUS, everything is delicious!)


Each week has a meal plan, grocery list, and recipe book:


✔️ Works for omnivores, vegans and vegetarians

✔️ Works if you have picky kids (and partners!)

✔️ Works with dietary restrictions, allergies or sensitivities


By following the plan, Helen says


 “I feel like I’ve relearned how to eat”


And our time-saving strategy means that you’ll whip up healthy & yummy meals FAST!


Ready for healthy recipes that will become your new family favourites? Get in here!


VALUE: $1200


Every Workout Planned:


… giving you 'check out my biceps'! results, right in your living room!


My Signature Home Training Program will completely change how you feel about exercising.


(seriously, it’s that good).


Your new training program is fast, fun, and gets visible results.


Just 3 times a week is all it takes to see a difference!


And no getting bored - you’ll do everything from Yoga to  Crossfit so it stays interesting, and works all muscle groups for a wildly effective training program.

 

✔️ Quick 28-minute workouts

✔️ Just 3 times a week 

✔️ No fancy equipment (all you need is a resistance band!)


PLUS, I’ve specifically designed these workouts to give “afterburn”- which means you’ll keep burning calories long after you’ve finished exercising!

 

(Want to be burning calories while watching Netflix? That's what I'm talking about;) 


VALUE: $1200


Evidence-Based Habit Coaching



...so you never 'fall off the wagon' again.


A true Transformation isn't just about eating this and burpeeing that.


It's about changing your IDENTITY to someone who automatically makes healthy choices every day - no big whoop. 


We'll teach you how to incorporate healthy habits into your lifestyle seamlessly, using our revolutionary habits-based system.


That way, you'll get immediate results AND long lasting success. 


Like Laura says:


"I used to drop all my healthy habits when times were hard - now they keep me sane! I'm so grateful for this program and this mindset shift!"



VALUE: $997


Ready to make healthy eating and exercise just part of your everyday routine?

Hi, I'm Oonagh.

And I am here to free you from ever googling another weight loss solution. 

I know what it’s like to feel so stuck and frustrated. To feel so overwhelmed by conflicting advice. To wonder if there’s something wrong with your discipline/hormones/genes because the weight just. won’t. come. off. 

There’s nothing wrong with you.
It’s just your habits. And we can change your habits - which will change your body (and your life). 

My unique habits based approach to weight loss has been the subject of my #1 bestselling book, Healthy As F*ck (Ditch the Diet in the US) and featured in media all over the world. But most importantly, my clients are in the 1% of people who lose weight and keep it off permanently. 

Check out some of these results:

Hi, I'm Oonagh.

And I am here to free you from ever googling another weight loss solution. 

I know what it’s like to feel so stuck and frustrated. To feel so overwhelmed by conflicting advice. To wonder if there’s something wrong with your discipline/hormones/genes because the weight just. won’t. come. off. 

There’s nothing wrong with you.
It’s just your habits. And we can change that in 28 days. 

My unique habits based approach to weight loss has been featured in media all over the world. But most importantly, my clients are in the 1% of people who lose weight and keep it off permanently.

Check out some of these results:

What Will YOUR Transformation Look Like?

It’s time to get healthy AF — without ever dieting again!

Choose Your Feel Good Journey

Just the first month:

THE 28 DAY TRANSFORMATION


 $497usd

(or 3 payments of $199) 

  • 28 Days of Done-For-You Meal Plans (omnivore, veg and vegan) 
  • Signature Home Training Program (1 month)
  • Evidence-based Habit Coaching
  • Expert support in the FB Group (1 month)
  • BONUS: 1:1 Next Steps Call 
  • BONUS: Rock Solid Habits Training 
  • 7 Day Money Back Guarantee

Commit to a year of Transformation!

Plus Score These Awesome Bonuses

Bonus #1 - Unlimited Support from Experts. 

Look, you’ve tried doing this on your own and it hasn’t worked. You need: 

  • Accountability
  • Expertise
  • Support

Our team of experts are there to guarantee your success. 

Your support includes on call support from

  • a top Personal Trainer
  • a Dietitian 
  • a Physiotherapist and
  • a Life Coach. 

You can also book unlimited 1:1 coaching calls for that extra butt kick when you need it. 

No more falling off the bandwagon when you get a team of trusted experts on call for the entire year.

Don't be surprised when we follow up with you. 👋

We really want you to get results. So we’re here for you every step of the way!

Bonus #2 - Meal Planner

We’ve got you covered with done-for-you meal plans for every week of the year

But just in case you're a rebel (or you have some family favourites), you can quickly create a custom meal plan with our signature recipes that work for your family using our amazing recipe system.

VALUE: $997

Bonus #3 - Monthly Action Plan coaching call

Ever tried to sustain a new healthy lifestyle but then you get...bored? 

Not any more!

Kick off every month with new motivation as you nail down your 28 Day Action plan with your coach.

And if you want extra accountability, you have your small Accountability Group to send you virtual hugs when you smash your monthly targets. 

Imagine what a year of that kind of focus and momentum could accomplish...

VALUE: $499

Bonus #4 - Life Happens Library:

You know all those life-y things that happen and usually that's the end of your fitness journey? Not on my watch, dude.

That's why we created the Life Happens Library. A treasure trove of resources for MFers with real life:

$499



  • How to adapt for Menopause and Perimenopause

  • Picky kids and families

  • Healthy food for camping

  • Traveling like a Healthy MFer

  • Snacking Solutions

  • Emotional Eating

  • Maybe it's my Hormones


  • Meal Prep Power Hour

  • Healthy Lunches for Kids

  • What to do when you are sick or injured

  • How to adapt for Diastasis Recti

  • Dining Out like a Healthy MFer

  • Healthy Yet Decadent Holidays

Bonus #5 - Lifetime Access to the 28 Day Transformation

Once an MFer, always an MFer.

After you complete your MFA membership, you'll have lifetime access to our 28 Day Transformation Program - so you can do a DIY kickstart any time you feel The F*ckits coming on!

VALUE: $497

You get $4260 in value for just $1200!

Plus Score These Awesome Bonuses

NEW!! Bonus #1 - Habit Integration Training

At the end of the program, Oonagh shares a graduation training all about making your new healthy habits stick.

This is how we guarantee that when The Transformation ends, your new healthy life is only just beginning. (valued at $99)

Bonus #2 - Family Friendly Meal Sampler

We know that picky kids (and partners!) can ruin a new get-healthy plan faster than anything else. So we've got you covered with this... (valued at $59) 

Bonus #3 - Flat Belly, Strong Core

This is a bonus program and extra workouts for anyone who really wants to target their midsection. Post-partum mamas, this is where you’ll find your diastasis-friendly solutions! (valued at $99) 

Bonus #4 - 24/7 Online Community

Inside our private FB group you'll get extra support and accountability to do the workouts, plus have our Nutrition Ninja on hand for any customizations. (valued at $599) 

Bonus #5 - Lifetime Access

After you complete the 28 Day Transformation, you'll have lifetime access to the plan so you can run this as a DIY kickstart any time you start to feel the f*ckits coming on. (valued at $997) 

Your buns of steel are covered by this freaking awesome Guarantee.

Dude, I’ve helped THOUSANDS of people lose weight — and I can help you too. I guarantee it. 

I know you've tried ALL the healthy living fads before so I get it if you are skeptical. 

Literally just follow the plan and I guarantee you’ll see a difference. 

If you don’t see how this will help you, you’re covered! You’ve got 30 full days to get a refund.

➜ 97% of Transformers say this program is “life-changing”

Isn’t it worth a shot?

Just The FAQs

I am a vegan / I have food allergies…can I still do the program?

Heck yes! This program comes with both Omnivore, Vegetarian and Vegan nutrition systems. And all our meals are gluten free and mostly dairy free.

And let's say you are some kind of freak who only eats grassfed bananas or whatever? Just tag your on-call nutrition expert in the Facebook group and she'll come up with some personalized modifications just for you. 

How much time will this actually take? My days are already crazy!

Saving my Transformers time and effort is my PASSION. That's why everything is done for you - all you have to do is execute and watch the results on your sweet, sweet bod.

And execution is easy with simple recipes, pre-prepped grocery lists, 28 min at-home workouts and meal prep checklists. No thinking required. So much time saved.

Is this program appropriate for families?

A lot of our Transformers LOVE the impact this program has on their family and the only problem is that the leftovers go too fast! I'd suggest doubling that delicious recipe, Mama. Oh - and if you are nursing or recently post partum, I've included a Core Training Guide and nutritional adaptations for you too. x

What if right now isn't a great time, can I join later?

Yep! But not until much later in 2022... so if you don't want to wait that long to start feeling good, I hope you'll join us now.

Are there any ongoing fees?

Nope. Once you sign up, you have Lifetime Access to your Private Membership Site. This is the hub where you will find everything you need to get healthy, strong and lean in 28 Days. So just in case you ever want to repeat the whole process from the start, just login and let the good times roll.

Do I need to join the FB group?

I totally get it can feel overwhelming to add one more place to check for information, or be scary to share your story with Internet strangers. But we highly encourage you to join for the 24/7 support, and also to get your customizations for workouts or the meal plan. Plus, you might just find out you love it lik Suzanne did:

How do I know if I'm a good fit for this program?

This is for people who are ready to try something DIFFERENT. They have tried everything and are ready for a proven habits-based system so they can get this done once and for all. This is for people who are overwhelmed and want an expert to just tell them what actually works. This is for people who KNOW what to do, they just can't make themselves DO it.

Be warned: Change happen fast!

In a few short weeks, you could be posting stuff like this:

You don't want to spend another single second worrying about your weight. 


It’s time to get fit. For good. ASAP!

Let's Start Your Transformation On May 20, 2024

Just the first month:

THE 28 DAY TRANSFORMATION


 $497usd

(or 3 payments of $199) 

  • 28 Days of Done-For-You Meal Plans (omnivore, veg and vegan) 
  • Signature Home Training Program (1 month)
  • Evidence-based Habit Coaching
  • Expert support in the FB Group (1 month)
  • BONUS: 1:1 Next Steps Call 
  • BONUS: Rock Solid Habits Training 
  • 7 Day Money Back Guarantee

Commit to a year of Transformation!